Ima Ikuru, the artist behind WAJI, took a unique perspective when writing “BMH.” While the artist struggled in the midst of a painful hardship, unable to find the strength to break away from their relationship, they channeled their grief into a character with the power to take control. In collaboration with producer Don Ozi, WAJI managed to capture an empowering heartbreak anthem gearing towards a better future. “I had just left my partner’s place and was in the middle of one of my breakup fantasies,” they recall, “when Don Ozi sent me this beat, I didn’t even have to think about it, I just sat there and poured my heart out.” Featuring lyrics in Nigerian pidgin English, WAJI led the songwriting while Ozi took charge of the production. WAJI conveys in BMH that no matter how brave or strong, making the choice to end a relationship can be tough for anyone. As the beat switches up in the second verse, feelings of anxiety and apprehension come to fruition in lyrics like, “don’t wanna be here beside you, don’t wanna love anybody besides you.” For WAJI, “this song eventually inspired [them] to leave, and [they] hope the vulnerability of the lyrics can inspire other trapped individuals to be strong enough to set themselves free.”
Listeners can stream “BMH” on all major streaming platforms January 12th.
More about WAJI:
WAJI is a colorful singer-songwriter known for their mesmerizing story telling abilities. Playful lyricism, catchy melodies, and relatable stories characterize the type of music listeners can expect from WAJI. They gravitate towards artists like Bruno Mars and The Weekend, who bring versatility, charisma, and confidence to their music. Having grown up in Nigeria, the Georgia based artist made the transition to the U.S. to study mechanical engineering before diving into their music career. WAJI embraces the spotlight on every track as they deliver engaging melodies with creativity and playfulness. The songwriter channels their personal experiences into their music and offers a charming sincerity backed by a confident swagger. Despite their introverted nature, WAJI has no issue letting their personality and style shine through their music. Fans can expect new music from WAJI in 2022 while they excitedly anticipate the release of their upcoming EP.
Once in college, WAJI began exploring their personal identity and becoming more in touch with their sexuality than ever before. The social disapproval from their Nigerian peers made accepting this part of themselves especially difficult; while life in the U.S. made it easier to live freely as a member of the LGBTQ community, the extreme cultural shift made it difficult for the artist to adjust. WAJI found themselves spending most of their day escaping reality through songwriting to cope with the burdens of frustration and isolation. The songwriter made the courageous decision to release one of the many stories they had stockpiled despite feelings of social anxiety and loneliness. Their first release on soundcloud, “Baby,” in 2019 was received a more than positive response from listeners. The artist joined MaxterMix Music Group Collective – a collaborative artist community – shortly after this release, and continued working to hone their craft with this newfound support system. For WAJI, they hope that listeners can find the same sense of freedom and release from their music that the artist feels while writing.
|
Connect with WAJI:
Press contact: Dawn Jones | Pressed PR | [email protected]
