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DT: OCTOBER 12, 2016
 MONSTER ENERGY & OUTBREAK Presents:
THE UP & UP FESTIVAL
—Powered By Tilt—
Featuring CASH CASH
Made Possible by the Students of Wake Forest University
CONCERT is Thursday, Nov. 3 at the Winston-Salem Fairgrounds @ 7:00PM ET
 At the crossroads of music and tech, Monster Energy & Outbreak Presents brings their latest fan-sourced UP AND UP FESTIVAL concept to the Winston-Salem Fairgrounds (421 27th St NW, Winston-Salem, NC 27105) where dance music trio Cash Cash will perform a special concert for fans on November 3. Starting today, Wednesday, October 12 at 10:00 AM ET, a limited amount of tickets for the Cash Cash show will be available to the public, until they sell out, here: http://www.ticketmaster.com/event/0E00514AC53563AC.
Instead of just picking a city to play, Cash Cash decided to do something different and put the booking in the hands of their fans. The group held a contest via the Tilt app: whichever college in the U.S. generated the most pre-sold tickets won the show in their town. Within days, the students of Wake Forest University in North Carolina banded together and were declared the winners.
The contest commenced on September 20th with Wake Forest University, University of Delaware and the University of North Carolina-Greensboro, all competing on tilt4monsteroutbreak.com. The first campus that sold 500 tickets would win the grand prize and have the UP AND UP FESTIVAL come to their college town at a local venue. Less than a week later, Wake Forest University was declared the winner. Now that the exact fall date and location of the UP AND UP FESTIVAL has been revealed, all pre-sold money generated from colleges that did not win will be refunded.
Watch CASH CASH‘s have UP AND UP FESTIVAL announcement video:
 THE UP AND UP FESTIVAL–Powered by Tilt, is more than just a festival; it’s geared around the concept of fan-sourcing as students band together to compete against rival colleges for a multi-artist music festival in their city. The students feel a sense of ownership and camaraderie–not on the field, but online with a big party at the end.
“We make decisions on over 100 shows in North America throughout the year,” explains Steven Ljubicic, General Manager at Outbreak Presents. “The fans will decide this one–all via social media and Tilt.”
“Tilt brings opportunities like this to life, adds James Beshara, Tilt CEO and co-founder. “Every person who buys a ticket has skin in the game and will feel personally responsible for bringing Cash Cash to their school. Fan-sourced concerts could be the future of touring and how shows are determined in years to come. It’s awesome to see a brand like Monster Energy at the front of it all.”
 Cash Cash are currently in the midst of their headlining U.S. tour. For all of Cash Cash U.S. tour dates go: (here).
Press tools:
About Outbreak Presents:
Launched in February 2011 and continuing to grow each year since, Outbreak Presents features the biggest breakthrough artists of the year across various genres of music and entertainment – Hip Hop * Rock * EDM * Country * College * Comedy * SXSW. Outbreak Presents past headliners include Kendrick Lamar, Macklemore, Iggy Azalea, The Chainsmokers, Cole Swindell, Garfunkel and Oates, Bullet For My Valentine and Fetty Wap. Pairing these emerging artists with fan friendly ticket prices at premium venues, Outbreak Presents is recognized as the ultimate tastemaker–helping fans DISCOVER WHAT’S NEXT. For more information about Monster Energy and Outbreak Presents, visit: https://www.youtube.com/c/OutbreakTV1, https://www.facebook.com/OutbreakPresents/,
About Monster Energy:
Most companies spend their money on ad agencies, TV commercials, radio spots and billboards to tell you how good their products are. At Monster Energy, we chose none of the above. Instead we support the scene, our comedians, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality. For more information, visit: www.monsterenergy.com and www.facebook.com/monsterenergy.
About Tilt:
Tilt is the easiest way to collect money with a group. With over 41% month over month growth on college campuses globally, Tilt has become the go-to app for students and millennials organizing and collecting money with their friends. Founded by James Beshara and Khaled Hussein, the company has secured over $62 million in funding from notable Silicon Valley figures including Facebook’s founding president Sean Parker, Andreessen Horowitz, Reddit’s Alexis Ohanian, and is now available in 9 countries globally.
For media inquiries re Monster Energy, Outbreak Presents and the UP AND UP FESTIVAL, contact:
Libby Coffey/MSO PR
818-380-0400 x224
For Tilt inquiries, contact:
Natassia Nettleman/Tilt
Grace Lee/Tilt
For more information on Cash Cash:
Jordan Danielle Frazes
Head of Publicity
Big Beat Records
Ted Sullivan
Tour Publicity
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