LORDI: Cinematic “Dead Again Jayne” Video Unveiled; Screem Writers Guild Full-Length Out TODAY On Atomic Fire Records

Clear the manège, let the ultimate LORDI show begin! Screem Writers Guild, a new beast of an album by the beloved Finnish hard rock monster squad, is out TODAY on Atomic Fire Records.

In celebration of the release, the group has launched a cinematic music video for the record’s opening track “Dead Again Jayne,” once again scripted, directed, and edited by Mr. Lordi himself. Dealing with a beloved, patched-up lady who suddenly isn’t that dead anymore, the song is dominated by a morbid, Frankenstein-ish atmosphere.

Watch LORDI’s “Dead Again Jayne” video at THIS LOCATION.

View LORDI’s previously released video for “Lucyfer Prime Evil” HERE and “Thing In The Cage”  HERE.

Screem Writers Guild was produced by Mr. Lordi with Mana and Janne Halmkrona as executive producers. Ilkka Herkman took care of mixing and Pauli Saastamoinen mastered the record. The artwork was also designed by Mr. Lordi himself who has made a name as director for the band’s vision since the early ’90s. The record’s title — a “LORDIfied” play on words — is a reference to the “Screen Writers Guild,” an association of Hollywood screenplay writers (1920s to 1950s), yet there is no doubt that LORDI‘s musical version is much louder and fiercer. “The record itself isn’t a real concept album, but it obviously plays with the overall cinematic theme,” says Mr. Lordi.

Screem Writers Guild is available in the following formats:

Limited Collector’s Box Set – Includes alternative cover artwork, CD-digipak, 2xLP in gatefold, exclusive Live At Masters Of Rock DVD featuring five live songs, five band member portrait art prints plus LORDI notebook.

The box set will be available in three color variants:
– Red/Black Splatter vinyl @ Atomic Fire Records Mailorder
– Green Marbled vinyl @ EMP
– Purple/Black Marbled vinyl @ Atomic Fire Records US Mailorder, Nuclear Blast, and Levykauppa Äx

Other configurations:
– CD-digipak
– 2xLP gatefold (Transparent/Blue Marbled)
– 2xLP gatefold (Red/Black Splatter; only available in Europe)
– 2xLP gatefold (Green Marbled; only available @ EMP)
– 2xLP gatefold (Purple/Black Marbled; only available @ Atomic Fire Records US Mailorder, Nuclear Blast, and Levykauppa Äx)
– digital

Order Screem Writers Guild in the physical format of your choice, stream it, or get it digitally now at THIS LOCATION.

Tonight, LORDI will kick off another touring cycle at Aria Complex (San Gwann, MT) where they’ll premiere their new musical play on stage for the first time. The performance serves as a warm-up for Mr. Lordi and his crew as it will be followed by a massive European arena tour alongside Sabaton and Babymetal in April/May as well as select summer festival gigs and a few Austrian shows in the Fall. See all confirmed dates below.

LORDI:
3/31/2023 Rock ‘N Malta @ Aria Complex – San Gwann, MT
w/ Sabaton, Babymetal:
4/14/2023 First Direct Arena – Leeds, UK
4/15/2023 OVO Arena Wembley – London, UK
4/16/2023 Motorpoint Arena – Cardiff, UK
4/18/2023 OVO Hydro – Glasgow, UK
4/21/2023 Zénith (La Villette) – Paris, FR *Sold Out*
4/22/2023 Festhalle – Frankfurt, DE
4/24/2023 Barclays Arena – Hamburg, DR
4/25/2023 Rockhal – Esch-sur-Alzette, LU
4/28/2023 Avicii Arena – Stockholm, SE
4/29/2023 Spektrum – Oslo, NO *Sold Out*
4/30/2023 Royal Arena – Copenhagen, DK
5/01/2023 3-Majówka – Wroclaw,PL *LORDI only
5/02/2023 ZAG Arena – Hanover, DE
5/03/2023 Ziggo Dome – Amsterdam, NL
5/05/2023 Mercedes-Benz Arena – Berlin, DE
5/06/2023 Quarterback Immobilien Arena – Leipzig, DE
5/07/2023 Stadthalle – Vienna, AT
5/09/2023 Atlas Arena – Łódź, PL
5/10/2023 Ostravar Aréna – Ostrava, CZ
5/12/2023 Lanxess Arena – Cologne, DE
5/13/2023 Sportpaleis – Antwerp, BE
5/15/2023 Olympiahalle – Munich, DE
5/18/2023 Saku Suurhall – Tallinn, EE
5/19/2023 Helsingin Jäähalli – Helsinki, FI
5/20/2023 Kuopio-halli – Kuopio, FI
End Tour
6/08/2023 Rockfest – Hyvinkää, FI

6/16/2023 Tuhdimmat Tahdit – Tampere, FI *New*
6/25/2023 Rock Imperium Festival – Cartagena, ES
7/29/2023 Rock Of Ages – Rottenburg-Seebronn, DE *New*
10/14/2023 Wildstyle & Tattoo @ Stadthalle – Kapfenberg, AT
10/21/2023 Wildstyle & Tattoo @ Tabakfabrik – Linz, AT
10/28/2023 Wildstyle & Tattoo @ Messezentrum – Salzburg, AT

Founded in 1992 by singer, songwriter, and designer Mr. Lordi, LORDI are one of the major Finnish rock/heavy metal acts of our time. Originally rooted in Rovaniemi (Northern Lapland, Finland), the band achieved their international breakthrough after winning the Eurovision Song Contest with their hit song “Hard Rock Hallelujah” in 2006.

Since then, the unconventional troop has rocked their way into the spotlight of Europe with charm, unforgettable tunes, and elaborate monster costumes, and have become an integral part of the lineups of globally recognized festivals such as Wacken Open Air (DE) and Masters of Rock (CZ) among others.

“A concept album of sorts, Screem Writers Guild plays out like a twisted musical, with numerous faux-macabre spoken word interludes and lashings of cinematic ambience amidst nods to ’70s and ’80s horror flicks. In between, LORDI dish out some of their sharpest songs in years.” — Blabbermouth

“Screem Writers Guild, has everything it needs for the haunted motif, from the dark lyrics to the spooky key-laden hard rock and undead monster visuals. At the same time, the band also delivers the hard chops to back it up, drawing from greats like Iron Maiden, Black Sabbath and Alice Cooper.” — Riff Magazine

“…a wonderfully promising starting point in the band’s new beginning.” – Chaos Zine

“Delivering LORDI‘s typically mocking and sarcastic style, this is a jubilation featuring enjoyably choruses and intriguing harmonies which are impossible to withstand!” — Rock Hard Italy

“They’ve absolutely nailed the message they want to put across, and they do it in a very entertaining way.” – Metal Talk

LORDI:
Mr. Lordi – vocals
Kone – guitars
Hiisi – bass
Hella – keyboard
Mana – drums

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The post LORDI: Cinematic “Dead Again Jayne” Video Unveiled; Screem Writers Guild Full-Length Out TODAY On Atomic Fire Records first appeared on Earsplit Compound.