MØL announce new single/video ‘Serf’

Photo: Cornelius QvistPhoto: Cornelius Qvist

Photo: Cornelius Qvist

New album DIORAMA set for 5th November release via Nuclear Blast 

Danish blackgaze masters MØL have released the stunning second single ‘Serf’ from their highly-awaited second studio album, DIORAMA, which is set for release via Nuclear Blast Records on 5th November. 

‘Serf’ is accompanied by a music video with art direction by vocalist Kim Song Sternkopf and drummer Ken Lund Klejs, filmed and edited by Tobias Scavenius.

Watch the new video here:  https://youtu.be/T2l2tvw2n7c
Stream or download the track here: https://bfan.link/serf

Pre-order or pre-save album DIORAMA in the format of your choice here: https://møl.bfan.link/diorama

The band explains the title and unusual video format: “‘Serf’ refers to the position of servitude and submission to a master, taken from the feudal age. The title of the track comes from being accustomed to thrall to the underlying pattern of understanding. Our upbringing plays a huge part in the way we tend to act as grownups. 

“The protagonist of the lyrics feels the invasion of doubt corrupting his or her coding. Even though the desire for authentic change and transformation is signified through rites and other external signifiers – we are serfs to our need to fit in. Changing your appearance is simply an exchange of collars from one system of servitude and submission to another. 

“The video is intentionally shot in portrait-mode to emphasize the importance of consumed formats and leading the audience on by visual spectacle. Our era of mass-information demands a lot of multi-contextual knowledge. We are rigged to search for meaning, to find a reason behind the changing of colour, costume, and light. 

“The band is dressed in white elegance, the performance accompanied by images of heavy symbolism, with visual hints and references to our other works. This is in a way taunting our imagination – we poke fun at our human desire to pursue hidden meanings and messages in repetition which simply are empty rites serving no real meaning or purpose but the spectacle in itself.”

Undeniably one of the most exciting and unique groups to set the metal landscape alight in recent years, MØL mix elements of black metal with the contrasting sub-genre of shoegaze. Meandering dreamy soundscapes intertwine with hellspawn vocal rasps and lush melodies to create an exceptional collision of beauty and wretchedness. Now, with new single ‘Serf’ establishing itself as an enticing teaser for one of the most talked about albums of the year, MØL continue to be seen as one of metal’s most relevant and inventive acts. 

New album DIORAMA was produced and mixed by Tue Madsen (Gojira, Meshuggah) and is graced by cover artwork from Jon Gotlev. With eight new tracks totalling a playing time of over 46 minutes, the band’s new offering will be available in the following formats:

  • Limited digipak

  • LP Black in gatefold

  • LP Crystal clear in gatefold (MO+wholesale, lim. to 400 units)

  • LP Red in gatefold (US exclusive, lim. to 500 units)

  • LP Pink+black swirl in gatefold (NB mailorder, lim. to 200 units)

  • LP Red transparent + black swirl in gatefold (Band exclusive, limited to 500 units)

  • LP Silver in gatefold (Evil Greed exclusive, lim. to 300 units)

  • Digital

Inspired by bands such as My Bloody Valentine, Slowdive, Drop Nineteens, Lantlôs and AlcestMØL released their self-titled debut EP back in 2014. A year later they perfected their sound with their second EP II, produced by Jacob Bredahl and released in 2015. Both EPs were well received and drove them on to do some emphatic live shows which were praised by press. In 2018, MØL made an international breakthrough signing with Holy Roar Records (UK) who released their debut album Jord to worldwide critical acclaim. The record was recorded at Grapehouse Studios and mixed and mastered by Chris Kreutzfeldt. The album was also released as an instrumental version and in 2019, the band re-released their two first EPs, remastered for CD and vinyl.

Watch previous music video ‘Photophobic’ here: https://youtu.be/ooY2JtQ6NXc
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