Australian four-piece Triple One introduce ‘BLOOD RAVE’, the first new track since their chart-topping 2020 debut album Panic Force.
Stream ‘BLOOD RAVE’ and watch the stunning, striking, video here: https://ffm.to/bloodrave111
The genre-bending alt hip-hop group, Triple One, are riding high ten months after releasing their debut album to critical acclaim and the #1 spot on the ARIA hip-hop charts. The anthemic new track, ‘BLOOD RAVE’, was co-produced with Melbourne’s Lucianblomkamp (6lack, Mallrat), and the video was created in collaboration with Western Sydney visual artist Serwah Attafuah (Charli XCX, Nike).
The world has been constantly changing and challenging in these last ten months since Panic Force, but the Sydney group have been hard at work throughout it all, including playing to sold-out crowds on a national tour, garnering praise from Rolling Stone, NME, GQ and more. The foursome’s debut blended hip-hop with punk, pop and beyond, but ‘BLOOD RAVE’ is something new—and it marks a sharp shift in a new direction. The smoky, almost industrial production set a gripping scene, snaking its way beneath the understated and seductive opening lyrics. Soon, it breaks out with huge, soaring vocals which dramatically intertwine with gritty, revealing rhymes.
“The song touches on pleasure and the consequences of chasing pleasure,” vocalist Marty Bugatti says. “Indulging in temptation, lust and the areas in between. It’s about being in a constant cycle of chasing expedient joy and putting off responsibilities to be dealt with later. And then, when it’s time to deal with the consequences, it’s often too late.”
To him, the song is all about the “constant paradox of the different forces in your life guiding decisions and your ultimate fate”. It’s a paradox felt not only through the lyrics, but the intense, dynamic production itself. There’s a lesson to be learned in it all, too. “People say live in the moment, who cares, be free,” Marty says. “But if you don’t have foresight in your life you turn stagnant and wander around aimlessly. If you’re in it you can’t see it.”
The accompanying video is every bit as suggestive as the song itself, with Serwah Attafuah’s signature futuristic 3D visuals evoking a hypnotic, remarkably surreal landscape. “My aim was to create a surreal and sexy feminine universe in which the Triple One characters are lost,” she explains. “Visually, I didn’t want it to be just a loose conceptual piece, so making it as literal as possible was pretty important to me. It’s always a pleasure to collaborate with Triple One, they definitely put a tonne of thought into all their visual elements and always come through with the hardest concepts.”
Get ‘BLOOD RAVE’ here: https://ffm.to/bloodrave111
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Triple One are impossible to categorise, and even harder to ignore. Brash bars come courtesy of rappers Marty Bugatti and Obi Ill Terrors, melodic hooks by Lil Dijon float in paranormal fashion while greyscale production is expertly crafted by Billy Gunns. Triple One are a sonic experiment between hard, soft, and all the textures in between.
Triple One‘s early cult singles ‘Doozy’ and ‘Overflow’ scored millions of views and streams internationally, but 2019 was the year that Triple One broke into Australia’s consciousness: their singles ‘Showoff’, ‘Tarlo’ and ‘Valentine Kid’ were added to high rotation on triple j, and they were also profiled by Complex, GQ and Highsnobiety. Their 2019 single ‘Butter’ also dominated radio airwaves and led to the group’s debut UK/European tour and five sold-out shows across Australia. ‘Butter’ was later certified Gold in Australia.
In 2020, Triple One released their debut album Panic Force which debuted at #1 on the ARIA hip-hop charts, and #8 on the ARIA album charts. It was also crowned the triple j ‘Feature Album of the Week’. Onstage is where Triple One truly state their case. Having earned a notorious live reputation through relentless gigging across Australia, 2021 saw the band sell out their Panic Force Tour nationally in the midst of difficult pandemic circumstances. The release of ‘BLOOD RAVE’ heralds the exciting next chapter for Triple One.
