DT: AUGUST 31, 2018
FM: ALEXANDRA GREENBERG/MIKE GOWEN, MSO PR
 
“IT AIN’T EASY”
NEW SINGLE FROM
OUT TODAY, 8/31
WATCH PASTE SESSIONS
FIRST NEW STUDIO ALBUM OF ORIGINAL MATERIAL IN SEVEN YEARS:
‘EVERLAST PRESENTS WHITEY FORD’S HOUSE OF PAIN’
OUT FRIDAY, SEPTEMBER 7 VIA MARTYR-INC RECORDS
“It Ain’t Easy,” the new single out today (August 31) from multi-platinum, GRAMMY Award-winning artist EVERLAST is a soulful track that further cements him as a heartland working class hero.
“…the chiming, heartbroken folk ballad ‘It Ain’t Easy’ was written during a time of turmoil for the ‘What It’s Like’ songwriter,” wrote Christopher Weingarten of Rolling Stone who premiered the track yesterday. ‘My oldest daughter was born with cystic fibrosis. The song is not specifically about that, per se, but the whole concept, ‘It Ain’t Easy,’ life just wasn’t easy at the moment,’” Everlast told Rolling Stone.
Following “Don’t Complain” and “The Culling,” “It Ain’t Easy”-written with Nashville heavy weights Luke Laird and Barry Dean–marks the third offering from the rapper and singer-songwriter’s upcoming album WHITEY FORD’S HOUSE OF PAIN, out September 7 via Martyr-Inc Records. Pre-order the album here.
Listen to “It Ain’t Easy” now at:
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| Everlast – It Ain’t Easy – 8/27/2018 – Paste Studios – New York, NY |
WHITEY FORD’S HOUSE OF PAIN is his seventh solo studio effort overall and first studio album of all-new material since 2011’s Songs of the Ungrateful Living (2013’s The Life Acoustic was re-recorded solo guitar versions of previously released songs). The 12-song collection offers an eclectic stylistic sampling from throughout EVERLAST’s nearly-three-decade-long journey.
Catch EVERLAST live:
Date City Venue
10/5 Las Vegas, NV Brooklyn Bowl
10/14 Sacramento, CA Aftershock Festival
EVERLAST photographed by Estevan Oriol
About EVERLAST:
You can call him EVERLAST, Whitey Ford or even Erik Francis Schrody, but by any name, this singer-songwriter-rap legend’s remarkable music career has seen him reinvent himself several times over. From his first solo album, Forever Everlasting, under the auspices of Ice-T’s Rhyme Syndicate when he was barely out of his teens, to the “Jump Around” success with House of Pain, the multi-platinum Whitey Ford Sings the Blues (and its genre-bending hit single, “What It’s Like”) and his Grammy-winning contribution to Carlos Santana’s Supernatural album (“Put Your Lights On”), EVERLAST has defied the naysayers. Along the way, he has forged a groundbreaking merger of hip-hop, rock, folk, funk and R&B, influencing everyone from Kid Rock and Colt Ford to acolytes like Yelawolf, JellyRoll and Lil Wyte, even if he’s too modest to say it himself.
For more information on EVERLAST, visit:
For press inquiries regarding EVERLAST, contact:
818.380.0400
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