New Music Review: LORD SONNY THE UNIFIER ‘You Were Born to Save Your Life’

Rating: 8 / 10 Stars

LORD SONNY THE UNIFIER is: Greg Jiritano (vocals, guitar, keys), Josh Bailey (drums), Gary Atturio (bass, keys), Amy Gordon (backing vocals)

REVIEW – On You Were Born to Save Your Life, Brooklyn-based post‑punk psych-rockers LORD SONNY THE UNIFIER deliver their most adventurous record yet. Written through the lens of time-traveling outsiders observing 2024 society, the album merges Americana grit, psych-rock breadth, goth atmosphere, and psychobilly’s swagger.

The opener “I’m Out” explodes with frenzied guitar and driving drums—an electrifying manifesto of escaping the status quo. Psychedelic vibes swirl through “Wanna Bet Your Life,” transporting listeners into an expansive yet shady world. The lead single “Keep The Fierce” thrives on fight-or-flight energy and Jiritano’s scratchy vocals, a sonic tug-of-war that ignites from its first chord.

Tension and awareness rise in “I Think We’ve Been Had,” a bass-heavy analysis of awakening to societal manipulation. “How About You” and “Until You Go” slow the pace, exploring themes of longing and escape with heavy refrains and pulsating rhythm. The closing “The Suicide Salesmen” is a standout finale—soaring guitars, unwavering beats, and haunting atmospherics fuse into a compelling alt‑rock opera.

Across ten tracks, LORD SONNY THE UNIFIER avoid comfort. The band’s collective sound is bold, urgent, and layered, with Greg Jiritano’s songwriting reflecting philosophical depth and visceral honesty—“stone-throwing and tree-jotting observation” in musical form psych rock.

You Were Born to Save Your Life is a daring, inventive journey that refuses to be boxed in. Whether you come for the psych textures, punk defiance, Americana soul, or goth gloom—it’s essential listening for anyone craving a fresh, thoughtful edge.