ARCADE FIRE: “UNCONDITIONAL I (LOOKOUT KID)” VIDEO LIVE NOW

ARCADE FIRE 

NEW ALBUM WE OUT NOW

“‘Unconditional I (Lookout Kid)’ is the kind of music the world needs.” â€”FLOOD

Following its triumphant live network television debut this weekend on Saturday Night Live, “Unconditional I (Lookout Kid)” is the second video from Arcade Fire’s “excellent sixth album” (The New Yorker), WE, released May 6 via Columbia Records.

Directed by Academy Award nominee Benh Zeitlin (Beasts of the Southern Wild) and edited by Affonso Gonçalves (Todd Haynes’ The Velvet Underground), “Unconditional I (Lookout Kid)” channels the “soulful, jubilant outpouring” (Stereogum) of the “joyful anthem” (SPIN) into a rich visual tapestry of youthful innocence and mischief amidst environmental tumult.  Zeitlin’s approach employs fragmented images revolving around a set of thematic ideas — youth, loneliness, pleasure, pain — all converging around unconditional love, and all using wind as the central visual mechanism. The wind is captured at its most destructive and frustrating, but ultimately as building toward an understanding that, like all forces of nature, when we accept and love them they can elevate us. â€œUnconditional I (Lookout Kid)” intersperses this imagery with glimpses of Arcade Fire performing the song at its recent New Orleans and Coachella performances—all this and a supporting cast of inflatable air dancers can be seen HERE. 

With its fifth SNL now in the rear view— the band having delivered stunning performances of â€œThe Lightning I, II” and  â€œUnconditional I (Lookout Kid)” â€” Arcade Fire will make its second U.S. network TV appearance in support of WE this Thursday, May 12 on The Tonight Show Starring Jimmy Fallon. 

WE’s May 6 release coincided with the announcement of Arcade Fire’s fall world tour. The WE arena tour will bring the full production of Arcade Fire’s “must-see live act” (Variety) experience to global stages, launching in Dublin on Tuesday, August 30th and running through December 1st in Toronto. The North American leg of the WE tour — featuring very special guest Beck playing a nightly acoustic set — will kick off October 28th in Washington D.C., while Europe will include special guest Feist for all shows.

For further information, visit www.arcadefire.com