Aftershock also honed in on rising talent including the first major festival appearance for Mammoth WVH, the project of Wolfgang Van Halen, son of the late Eddie Van Halen.
East Bay Express and Mercury News said Aftershock was “shaping up to be a tremendously successful festival,” adding, “While some festivals try to be everything to everybody, booking a diverse lineup that will hopefully appeal to the broadest amount of listeners, Aftershock goes the other direction and keeps a tight focus on all things heavy — mostly metal and hard rock, sprinkled with a bit of punk and hip-hop. In that sense, it’s a niche festival, but one that is also able to draw 30,000-plus fans per day. It’s become the place to be for headbangers over the years, annually offering up the best that these heavy music genres have to offer.”
As well, Sacramento Bee said, “The return of the Aftershock Festival following a 2020 hiatus due to the COVID-19 pandemic is one of the country’s most anticipated hard rock events this year. With a combined attendance of about 150,000 from the festival’s opening night on Thursday to a show closing set from Metallica on Sunday, Aftershock is also music to the ears of civic and tourism officials who are eager for a much needed economic boost.”
The event (sold out for the fifth consecutive year) is estimated to have brought in $30 million to the local economy with 75% of the attendees traveling to Aftershock from outside the region, according to Mike Testa, CEO of Visit Sacramento.
In addition to the 60 music acts over 4 days, with performances on three stages, festivalgoers were able to enjoy some of the best food and drinks that the Sacramento area has to offer, as well as various sponsor activations and experiences.
As well, all weekend long, festival fans were treated to exclusive interviews with bands playing Aftershock courtesy of the crew behind “That Space Zebra Show,” including Cypress Hill, Rise Against, Seether, Steel Panther, Body Count and dozens more. Interviews can be watched now on DWPresents Twitch channel: https://www.twitch.tv/dwpresents. As well, Metal Ambassador and SiriusXM host Jose Mangin was a part of the weekend, introducing various acts ahead of their performances.
Danny Wimmer Presents will wrap up the 2021 festival season with Welcome To Rockville in Daytona Beach, Florida November 11-14 with two unique sets over two nights from Metallica, as well as Slipknot and Disturbed in headlining performances, plus Rob Zombie, Lynyrd Skynyrd, A Day To Remember, The Offspring and many more. Tickets are on sale now at https://welcometorockvillefestival.com/.
Aftershock partners included: Blackcraft, California’s Finest CBD, Clown Cannabis, Coors Light, Deep Eddy Vodka, Dr. Greenthumb’s, ESP, Fearless Records, FC Cancer, Heavy Grass, Hellflower Soap Company, Helpful Hemp, It’s Ronz World, Jack Daniel’s Tennessee Whiskey, KOLAS, Mortus Viventi, Musician’s Institute, Revolver & Inked Magazine, Sammy’s Beach Bar Cocktails, Space Zebra, The Pretty Cult, Thunder Valley Casino Resort, TickPick, TWLOHA and weedmaps.
Aftershock also celebrated many non-profits including Animal Place, FC Cancer, Headcount, Rock Against Racism and Take Me Home.
For more information on Aftershock please visit:
Website: www.AftershockFestival.com
Facebook: http://www.facebook.com/AftershockFestival
Twitter: http://twitter.com/AftershockSac
Instagram: https://www.instagram.com/AftershockFestival/
Hashtag: #Aftershock
(Metallica Crowd by Sam Shapiro)
