Los Angeles alternative pop-rock band True North have released a video for their new single ‘Save Me’, out now via via Out Of Line Music. ‘Save Me’ follows the band’s successful single ‘Your Confession’, which featured a guest appearance from Sleeping With Sirens‘ Kellin Quinn.
Check out the video for ‘Save Me’ here: https://youtu.be/07Da7escLPs
Stream/purchase ‘Save Me’ here: https://truenorth.lnk.to/saveme
True North‘s Michael Cisterna and Joel Ferber comment on the single:
“This song is unique for us because it was originally written with our friends Julian and Dylan from Loveless. It started off as way more of a heavy rock song, but as we continued working on it, we ended up adding more pop and electronic elements.”
The result is a dark, moody track, that blends equal parts pop, electronic and heavy rock, offering a glimpse into the band’s new direction.
Lyrically, ‘Save Me’ explores the attempt to find meaning and happiness through other people and relationships, realising it’s a dark cycle that won’t end until you learn to find it within yourself. The verses paint a picture of somebody obsessing over a relationship that they think will ultimately bring them a sense of fulfilment, whereas the chorus takes a step back, offering a sense of realisation and clarity.
For the music video, True North wanted to try something a bit different to match the track’s atmosphere.
The band continue: “Instead of a traditional full-band performance video, we decided to focus on Tim‘s performance and just create a really moody atmosphere that complimented the song. The video was directed and edited by Zack Perez – who we also worked with on the video for ‘Your Confession’ – and additional text graphics were added by our drummer, Michael. For the text, we were really inspired by Gaspar Noe – particularly the title sequences from his movies Enter the Void and Climax – and we wanted to emulate a style of text that was so visually stimulating and jarring all at once. We wanted the video to be aesthetically pleasing and interesting, yet somewhat uneasy and uncomfortable as well.”
True North bridge the gap between rock, pop and electronic, combining their array of influences to create their unique and captivating sound. The band are building a solid fanbase through their honest approach to songwriting, resonating with music fans across the globe.
The band’s previous single ‘Your Confession’ feat. Kellin Quinn was championed on Spotify’s Rock Hard, New Noise and The Scene playlists, garnering almost 200,000 streams.
Watch the video for ‘Your Confession’ feat. Kellin Quinn: https://youtu.be/475pRV2EXAo
Stream/purchase the single here: https://truenorth.lnk.to/YourConfession
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