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UK Producer and Vocalist RATIONALE Debuts Video For ‘Fast Lane’ With NOISEY

RATIONALE - Fuel To The Fire EP

Fuel To The Fire
Debut EP Out Now

“This is a guy we’re really excited about.” – Annie Mac

“Rationale has been killing it left, right and center.” – Pigeons & Planes

“There’s no doubt you have a winner.” – EarMilk

London-based producer, songwriter and multi-instrumentalist Rationale has debuted a new video for ‘Fast Lane‘ with Noisey, taken from his recently released EP, Fuel To The Fire, available now via South London label, Best Laid Plans.

Rationale told Noisey he “wanted the visuals to cut through the song’s irresistible melody and get right to the message.” Directed by Luke Monaghan, the clip follows actor Jim Ortlieb through the streets of Los Angeles as he tries to stay afloat amidst the struggles of daily life. “‘Fast Lane’ is a song about feeling crushed by the demands of everyday life and snapping under pressure,” he explains. “It would have been easy to film a video with fast cars and one armed driving scenes,” he says. “However, considering just how much the song has connected with people, I felt it deserved more.”

Fast Lane” emerged online earlier this year as an introduction to Rationale and was an instant hit, reaching #2 on Spotify’s Global Viral Chart and #1 on Hype Machine. It was also featured in the finale of HBO show Ballers. His tracks from Fuel To The Fire have already accumulated over 2 million plays on Soundcloud, 3.5 million plays on Spotify, and a further 600, 000 views at YouTube, with radio support from Pharrell Williams, Justin Timberlake, Elton John and Zane Lowe at Beats 1, NPR‘s ‘Songs We Love,’ and Huw Stephens, Annie Mac, Phil Taggart, and Clara Amfo at Radio 1.

Before heading across Europe to play several festival dates, Rationale is due to play his highly anticipated debut show on October 28th at The Courtyard Theatre in London, which sold out two months in advance. Stay tuned for North American dates on the horizon.

RATIONALE - Fuel To The Fire EP

The tracklisting for the Fuel To The Fire EP is:

  1. Fast Lane
  2. Re.Up
  3. Fuel To The Fire
  4. The Mire

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